Visions Overview

Cultural and Tourism Metropolis

Berlin's cultural and tourist diversity inspires people from all over the world and shapes the city's cultural and social development as well as its economy. This diversity is Berlin's unique selling point and figurehead, which inspires both an increased number of international guests and residents with its charisma. Culture can be experienced as “multiculture” and encompasses the entire cultural infrastructure of public and private offerings. It acts as a social glue, an educational institution, an economic factor and a place for international exchange and is therefore being further expanded. Berlin is leading a new era of tourism in which digital innovation and sustainable planning are advancing together. The people of Berlin value tourism as relevant and enriching for the city.